The Stomach Growls: The Reinvention of the Corner Store Sandwich


When I think of the corner store sandwich, I envision a turkey or maybe a roast beef sandwich on a semi-stale, hard Italian roll with bland, rubbery cheese, lettuce, tomato and mayo or mustard. The guy behind the counter isn’t really that into making sandwiches and also serves as the cashier and is also probably the owner of the store. Boring sandwiches. Boring life. Recently though, mainly in the Mission District, there has been a complete reinvention of the corner store sandwich and its place on our palates. The bread is fresh. The ingredients more flavorful. The sandwich maker is enthusiastic. Exciting sandwiches. Exciting Life.
Rhea’s Market and Deli had been on my omnipresent mental list of places to check out for some time but then faded from memory. However, when Jonathan Kauffman, the SF Weekly’s excellent new restaurant critic, recently proclaimed Rhea’s Korean Steak Sandwich to be “one of the best Korean fusion snacks in the city”, I was beyond intrigued. The first thing that I noticed during my lunchtime visit last week was the attention to detail going on behind the sandwich counter. There were three guys making sandwiches with one, presumably the owner, checking each sandwich for proper ingredient distribution and style. Two sandwiches, having failed inspection, were reopened for a quick addition of onions or a hit of hot sauce. Wow. Rhea’s menu lists the Korean Steak Sandwich’s ingredients as: “Marinated rib-eye in soy sauce, garlic, ginger, honey & spices served on an Acme organic roll, choice of cheese, chili garlic sauce, house pickled red onions & jalapenos, grilled onions, fresh red onions, iceberg lettuce and garlic aioli.” When reading this, I thought that this sandwich could be divine or it could be a total mess. I’m happy to report that it was divine! All good sandwiches start with good bread and this was no exception. The Acme roll was very fresh with a nice crunch to the crust yet an easy chew. I liked how the bread sopped up the delicious marinade juices, creating an extra level of flavor. Each bite was like a “best of” Korean barbecue flavors festival going on in my mouth. The attention to detail behind the counter paid off as every bite had an even spread of ingredients, a rare feat. Minor points off for one piece of gristle but otherwise, this is a pretty unique and fantastic sandwich.
I was embarrassed to learn about the tortas at That’s It Market from the San Francisco episode of Tony Bourdain’s show, “No Reservations”. When Bourdain was munching on his torta on-screen, Mrs. Stomach shot me a look letting me know that I had let her down. How didn’t I know about this place until last summer? While That’s It looks like a typical corner store on the outside, inside they have a small counter that can seat six towards the back. Behind the counter stands Alicia, my Torta Queen, who is solely responsible for these masterpieces. While Rhea’s sandwich is a gourmet spin on a Korean classic (I’m guessing that Acme doesn’t have a bakery in Seoul), That’s It’s tortas are about as down-home as you can get. As per the menu board, the tortas are made “estilo DF”, meaning in the style typical of food stands and carts in Mexico City. Much like Rhea’s, the bread here is the engine that drives the sandwich. A quick turn on the griddle gives the roll a super light crisp and a faint buttery flavor. This is then stuffed, and I mean stuffed, with your choice of meat (I suggest the chicken milanese or the chorizo and egg), refried beans, queso fresco, avocado, onion and tomato. The end result is a sandwich that tastes like a lighter but more flavorful burrito. These tortas can easily feed two for lunch and maybe even dinner depending on your appetites. For $6.50! I’m now a regular making up for lost time.
Rhea’s Market and Deli
800 Valencia St. (at the corner of 19th St.)
San Francisco, CA 94110
415-282-5255
Deli counter open M-TH: 11:30 AM-7PM, F-SUN: 11:30 AM-8PM, Closed every 2nd Monday
Korean Steak Sandwich $8.75
That’s It Market
2699 Mission St. (at the corner of 23rd St.)
San Francisco, CA 94110
415-285-9883
Mon.-Sun.: 11AM-11:30 PM
Chicken Milanese Torta or Chorizo and Egg Torta: $6.50
March 23, 2010
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Posted by Urban Stomach


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